Ujas is an off-plan project: twelve courtyard houses on the edge of Ahmedabad, from ₹6.8 Cr. Nobody can stand in them yet. The website has to make a buyer feel what it is like to live there, before there is a there.
Each board starts from what the place makes people feel, not from a style. Each has a live motion study in code, a palette taken from real materials, its type, the sites it borrows from and where it could fail. One was chosen and built. The other three each gave it one idea.
Sun path
In Ahmedabad you live with the sun more than with anything else.
Chosen
Unbuilt
An off-plan project has no building to photograph, so show it being made.
Folded in as the sun study
Threshold
Buying a house is arriving at it.
Folded in as the door reveals
Monsoon
In India the monsoon is the luxury.
Folded in as July