Ujas mood boards 3 of 4 The website

Threshold

Folded in as the door reveals

Buying a house is arriving at it. The site is one walk in order: the gate, the lane, the court, the living room, the roof. Each scroll step passes through a doorway, and the next room is already visible inside the frame of the last one.

Scroll through the doors

Each frame opens on the next room through its doorway, and you move forward into it. Gate, court, living room.

Colour

Night#121722
Lamp#e9b872
Brick at night#3b2a24
Lime at night#8c8f96
Paper#e8e3d8

Blue night with one warm lamp colour. The lamp is the only thing that glows, and only where a real lamp would be.

Type

Aa ₹6.8 Cr

Boska for headings, Author for text

Twelve courtyard houses on a 2.1 acre plot in Shela, Ahmedabad. Possession March 2028. 380 to 520 m² built area. First light on 21 March at 06:41.

Boska is a high-contrast serif with tall, narrow proportions, like a door. Author is a calm sans with a little warmth for the text.

What we took from other sites

Screenshot of Era Residence

Era Residence

TakeThe hero opens through an arch, so the first motion is architecture.

LeaveThree type styles at once.

Screenshot of Sobha Privy

Sobha Privy

TakeA hard cut from black to white between chapters.

LeaveCentred uppercase serif that could be any brand.

Screenshot of Mr. C Residences

Mr. C Residences

TakeOpening on a detail (a towel) instead of the building.

LeavePattern panels used as filler.

Where it could go wrong

Not the lead. The doorway idea survives in the photographs: every picture in the "day" sequence opens from the centre like a pair of teak pivot doors.